VIDEO | Steiner lives up to reputation again: ''It's one short word: '****'''

Günther Steiner has become a cult hero for many with Drive to Survive. The Haas team boss doesn't mince words, and that clearly won't change in season three.

For small teams in Formula 1, it is often difficult to get attention for your brand. Formula 1 is ruled by the big teams and at the back it's a struggle. However, with Drive to Survive, there was a great opportunity for the small teams to showcase their brand, especially in the first season when Ferrari and Mercedes were not competing.

The team that made the best use of this is Haas. Or actually it was more the team boss. Steiner became a cult hero with all his swearing in the series and openness about his drivers and the team's situation. 2020 wasn't a great year for Haas, so in season three of Drive to Survive, you can also expect some great footage from Steiner.