'Shareholders love F1,' but Liberty Media doesn't rule out sale in this scenario

Liberty Media acquired F1's commercial rights back ahead of the 2017 season for $301 million.

The competition has since grown in popularity under the Americans' ownership of the 'Formula One Group', which now includes Dorna (shareholders of MotoGP's commercial rights) under its umbrella as well.

John Malone explained there is no urgency to sell rights to the series, as he believes 'shareholders love F1 at the moment,' as the series is 'performing well,' he said on the Opening Bid Unfiltered podcast.

Malone is the founder and chair of Liberty Media, also is also the largest voting shareholder in the company.

"It has an exceptionally good economic structure. It will be a very large free cash flow generator, and there perhaps will be incremental, synergistic add-ons. It still has a big brand to drive," the American said.

However, the businessman did not rule out the possibility of F1 being sold.

"It's a public company. If somebody gets carried away, and they want to buy it, and they're willing to pay more for it than the board thinks that they can deliver to the shareholders, then we would sell it. I mean, that's the bottom line," he explained.